For nearly 20 years, WM Technology’s parent company, Weather Metrics has been helping local television stations build networks of strategically placed, HD cameras allowing stations to enhance their viewer experience and generate new revenue through on-air sponsorships.
In 2011 the ability of these cameras to attract viewers from far and wide caught the attention of the VP of Marketing for the Pocono Mountain Visitors Bureau. There was an opportunity to use the cameras to create a connection between travelers and destinations and WM Technology was created from this successful partnership. What started out as a crazy idea to place cameras at a handful of locations turned out to be wildly successful for the PMVB and its members – the network of over *35* cameras across the Pocono Mountains draw in visitors from surrounding states and across the country!
Today, WM Technology is helping other DMOs generate marketing impressions with measurable, LIVE, online streaming video allowing the viewer to picture the experience before the trip even begins.
WM Technology’s mission is to provide products and solutions that deliver a high return on investment for DMOs, CVBs and their member locations. We believe that it is our responsibility to provide our customers with cost-effective solutions that meet their specific needs while providing superior customer service and technical support.
Peter Levy has had the entrepreneurial spirit since he was a teen, when he started installing sprinkler systems for golf courses.
Levy, a University of Kansas graduate, headed in another career direction than he originally planned.
“I was going to go to medical school and got side-tracked in the golf industry,” he said. “We started seeing a need in the golf business for weather information … and developed weather equipment that would tell us how much watering the course needed,” Levy said.
Levy created Waterscape, a company that developed sprinkler systems using weather information to determine watering levels. Waterscape eventually had systems at Kansas City International Airport, Kauffman and Arrowhead stadiums and Kansas City Country Club’s golf course. The company eventually operated offices in five cities, but after 22 years Levy decided to sell it.
That’s when Levy got a call from a meteorologist at one of the local television stations asking whether he could get weather data from Waterscape’s devices, and a light bulb went off. Levy took the system and software he created and adapted it for the television marketplace.
After 15 years partnering with TV stations for outdoor camera and weather stations systems, Peter expanded his vision to the Destination and Ski industries. This launched WM Technology, his most recent venture. He built a partnership between the Pocono Mountain Visitors Bureau and television stations in New York and Philadelphia. This partnership placed live video from featured locations into local news segments giving the television stations new content and the Pocono Mountain Visitors Bureau a broader reach into new markets.
WM LIVE SUPPORT
We do the unthinkable and allow you to TALK to someone when you need support!
The Support team is made up of Joe, PJ Andrew and Justin. Perhaps you’ve talked to one of these incredible people already? Client Support is our guarantee and we take it seriously. You won’t get passed off into a phone tree or forced to end your call. This team is dedicated to helping you resolve your issues. They love technology, KC Chiefs football, the Kansas City Royals and Barbeque!
Here at WM Technology we value community involvement and giving back, it’s what we want to do. We foster an environment of helping one another and helping those in need. Our company and employee’s contribute thousands of volunteer hours to improve the communities where we live and work. Peter Levy, our President, serves on numerous boards for non-profit entities serving the community and volunteers his time to help young entrepreneurs as well as children in the foster care system. It’s part of who we are as a company, and it starts at the very top. We understand our role as business leaders in the community and take it seriously.
Email us today to receive more information on how you can increase viewers.